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Case Study: World Class Auto – Review Generation

World Class AutoCustomer Since March, 2018The Story World Class Auto is an automobile repair shop and one of the best in the state. They service thousands of customers a year.   Not only are they a local business but the owner, Rod Martin, is also very active in the community, the chamber of commerce, and other community organizations. […]

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Growth Tip #21: The Progress Bar

Once I was in a grocery store grabbing some necessities (oreos, whole milk, and other healthy stuff), when I rounded the chip aisle end cap and saw line after line pouring over into the produce section like tenticles. I did a quick pass of all the lines assessing how long I thought each would take […]

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Growth Tip #19: The Expert Round Up

Think back to when you first got started doing what you do. Did you just step out into the world one day and start trying to do your craft? Most likely not. If you’re like me, you probably spent tons of time researching and learning all you could first. And who did you look to for […]

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Growth Tip #16: The Editorial & Social Calendar Strategy

Marketing is all about generating awareness for your business that leads to conversations with your potential customers. These conversations come in the form of post, video, social post, chats, and in person conversations. When done right, those conversations turn into “dates” such as a lead magnet download, webinar registration, or a tiny purchase. After that, the […]

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Growth Tip #13: The Screencast Product Demo

Your brain is designed to conserve calories. You know what burns calories? Trying to understand something. When the brain is presented new information, it works hard to figure out if this new information will help it survive (live to see tomorrow) or thrive, aka reproduce (bow chicka wow wow). Now in our modern society “survive” is translated […]

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