How To Grow a Roofing Company

Content is hard to create, no doubt about it. It takes hours to research, write, edit and post a good article or post and twice that for well-produced videos.  As a business owner, you don’t have time to waste but you need to build up credibility around you, your brand and the products you sell.

Read More

How To Grow a Roofing Company

“The money is in the list” is a common phrase heard by marketers everywhere. And it’s true. If you don’t have a list of people you can send offers to, how are you going to grow affordably? How do you build that list you ask? Great question! And here’s the answer. Gated content. This is also

Read More

How To Grow a Roofing Company

Remember the power of the word “FREE”? Combine that with a contest and you’ve got one of the oldest and best ways to build an audience. People love to win free stuff and even more so if it’s a competition. That dynamic duo makes winning exciting, no matter your age. The goal of this growth tip is

Read More

How To Grow a Roofing Company

The problem with creating content on the regular for your business is that you’re consistently pushing your best content to the bottom of your blog, wall, feed, etc. As that content get’s buried over time its no longer visible to new visitors readily.  As a marketer you need to ensure your top content is always showcased

Read More

How To Grow a Roofing Company

Two rules to growth are: 1) stand in you customer’s shoes and 2) test everything. This post helps you do both. When it comes to content, you’ll never get the results you want unless you’re willing to test new things. You may emulate the strategy one company uses only to find it’s not working for your

Read More

How To Grow a Roofing Company

As a business owner you have lots of experience and knowledge on a particular subject, industry, or type of product. Sharing that expertise is what gives people the confidence that you know what you’re talking about and as a result eventually buy from you. It’s very likely that you’ve been sharing this knowledge with customers, teammates, at

Read More

How To Grow a Roofing Company

Everyone loves opening gifts. The excitement of tearing off the wrapping paper, pulling open the box top, and finally revealing what’s inside is almost as exciting as the gift itself. If you’re a business owner who sells physical goods, you should try to recreate that childhood excitement with the unboxing of your product.  Your goal should

Read More

How To Grow a Roofing Company

This one seems like a no brainer, but I’m still surprised by how many businesses either don’t have a website, or if they do, it’s still rocking that early 2000s flashy style that everyone hates. A website is your 24/7 sales person! You wouldn’t let your sales person meet a potential customer all ugly, smelly, and

Read More

How To Grow a Roofing Company

Story telling is story selling. It’s true because it rhymes.  But seriously, stories have a way of engaging our brain like no other method of communication. Movies allow us to shut off our brain, escape, and get emotionally invested in fictional characters.  Think about the last time you went to a movie. The good movies keep you

Read More

How To Grow a Roofing Company

It’s always surprising to me just how many businesses don’t talk to their customers.  Customers are a gold mine of information. They purchased your solution because it solves a problem they actively have.  In essence, customers are field testers for your product or service and have lots of feedback on how to improve your product or service.

Read More

Case Study

The StoryCustomer since February, 2018.  Therapy Tree is a speech and occupational therapy clinic providing therapy services for children. They rely heavily on referrals from doctors to acquire new patients. Those doctors

Read More

How To Grow a Roofing Company

Have you ever been at a party with a ‘Me Monster’? You know the guy or girl who’s just talking about how amazing they are, the awesome things they’ve done, etc “me, me me!” It all sounds great and impressive but then you lean over to the person next to you and ask, “Is this all

Read More