Value first is the name of the game. People don’t want to feel sold to, so the best way to sell to them without selling is to teach them.Teaching someone how to solve a problems is often viewed by narrow-minded marketers as giving away the super secret sauce. This is not the case.The more you […]
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Every business needs awareness. Whether a start up or mega corp, if people don’t know about you, they can’t buy.But building awareness doesn’t have to be expensive. One of the best ways to build buzz around your business is to help others out in exchange for a shout out.HARO (Help A Report Out) is a […]
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People love to feel important, to feel they’re first, or to feel like an insider.VIP launches create exclusivity which is a status change – the number one reason people buy. When you’re part of a special group that not everyone has access to, you feel great!Ironically, almost everyone is part of a VIP group. Check […]
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With so much crowding our prospects’ inboxes, chats, text, and more, brands are forgotten instantly – just like the name of the last person you shook hands with at that networking event.If you don’t make a good first impression and work to build that relationship, customers will forget you.One of the best ways to stay […]
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Everyone loves FREE! And everyone loves free t-shirts!Free is one of the greatest words to use when it comes to marketing.People love getting free stuff (just go to any convention and you’ll see people walking around with bags of free stuff, only to throw it away later (because who wants to pay for another carry […]
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