Rely less on agencies and more on your new internal marketing team
Get the guidance you need to hire, train, and manage your first internal marketing team.
Own Your Process
Do you worry about the leverage your marketing agency has?
The Growth Team Plan
We help you create your first marketing team to replace the efforts of the agency you're working with and would like to either scale back or cut ties altogether.
Hire Smart People
We help you find and hire smart, talented trainable people who have a love of learning, testing, and training others that fits your company culture. After all, you can't train culture but you can train skills.
Train Full Stack Marketers
We train your new team in the 8 core disciplines of marketing enabling them to be Full Stack Marketers. Then help them specialize in on area. We help teach them to learn how to learn and document and share what they learn.
Manage and Goodbye
As the team applies the Growth Hacking process, they begin to become a self managing group. We'll aid in the development but eventually, they take over and we take off to help the next company (yep...no golden handcuffs here).
We had a client whose website didn't quite tell the true story of who they were or why they do they what they do. [SiteSmash] dug one question after another until eventually, we had successfully mapped the true, simple story of the entire company's reason for being. It was so simple, and every one us could get behind it 100%. I remember looking around and seeing in everyone's eyes the "how have we not figured this out before" look. After that, it was built, launched, quick and we're happy
Pete Rakozy is meticulous in guiding CEObuilder through the development of a marketing plan that produces new clients--and helps retain the clients that we have.
Cutting the Learning Curve
As SiteSmash, we know how hard it is to build and train teams. We've partnered with the best Marketing Training company to offer our clients first in class online tools and training to ensure they are always up to date on the latest marketing trends.
These are the same trainings we go through ourselves to stay sharp. With over eight years marketing experience we help you shorten the learning to implementation curve by years.
Skills of a Full Stack Marketer
Conversion Funnel Optimization
Craft high-converting "funnels" that transform strangers into valuable customers at the lowest possible acquisition cost.Enter your text here...
Content Marketing Mastery
Create and curate content that generates free traffic and leads while simultaneously building brand authority.
Paid Traffic and Customer Acquisition Mastery
Leverage traffic channels such Google, Facebook, Twitter, and YouTube to grow your customer base, without breaking the bank.
Email Marketing and List Building Mastery
Deploy automated email marketing strategies to grow and monetize your list while simultaneously increasing subscriber engagement.
Marketing Analytics and Data Science
Setup a basic analytics plan and determine the key metrics you should be tracking on a daily, weekly and monthly basis.
Search Marketing Mastery
Leverage search channels such as Google, Yahoo, Amazon and Yelp to ensure your customers find your brand.
eCommerce Marketing Mastery
Learn everything you need to know about how to make more sales and profit from your ecommerce store.
Testing and Conversion Rate Optimization
Deploy a repeatable process that gets you more sales and leads from the traffic you're already receiving.
Social and Community Management
Engage in social channels such as Facebook and Twitter to respond to existing customers and locate with new ones.
Master Direct Response copywriting with worksheets, checklists, slide decks, over-the-shoulder looks, examples, and other ACTIONABLE tools you can use to start writing high-converting, persuasive sales copy
Community Management Mastery
Create an online community that builds awareness generates leads and sales, and encourages your brand advocates to become active promoters for your business.
Plus any new trainings that are developed while you're a customer.
How to Build Your first Growth Team
STEP 1: Diagnose
If you have current contractors or part-time employees who you want as a part of your first marketing team, we'll conduct an assessment of their skills, strengths and existing gaps so we can customize your training plan going forward.
STEP 2: Design
We'll work with you and your managers to help customize the training plan for each team member reducing training friction and increasing the speed to ROI.
STEP 3: Implement
Weekly the team will take what they've learned and implement it creating new funnels, emails, leads and revenue for your business. This pattern of execution will help solidify a culture of growth and learning throughout the whole team, and eventually company.
STEP 4: Document Operations
Each week the team will share new learnings from projects and experiments and document them into repeatable processes that can be trained to new team members.