Create Your First Lead Magnet
The successful, money-making marketer knows how to get a prospect to happily give their contact information. Do you?
The Lead Magnet is an irresistible bribe that gives a specific chunk of value to a prospect in exchange for their contact information. This playbook will teach you how to effectively use a Lead Magnet at the start of your Customer Value Optimization Funnel to increase opt-ins and ultimately pay dividends throughout the rest of the system.
What Will I Learn:
Understand the objective of creating a Lead Magnet. Create the landing page. Choose a market segment. Develop your promise. Title the Lead Magnet and choose the Lead Magnet type. Create your asset(s). Finalize your delivery.
Lead Magnet worksheet and checklist.