How to Create a Promotional Calendar
Have a plan in place to kill those revenue goals
In this workshop we are going to cover the role of a promotional calendar and walk through the 12 step to creating a winning promotional calendar. This is a hands on course and once you are done you will have your promotional calendar set up for 2018. We will map out what to sell, when to sell it and who you are going to sell it to PLUS mapping out your revenue targets for each month, quarter, year.
What Will I Learn:
Understanding promotions: What they are & their purpose. Creating a promotional calendar: Choosing which promotions to schedule when. Calendar planning tips: Looking at highs, lows, and in-betweens. The basics of promotion reporting (and great softwares to help you do it). Understanding how to improve a promotion (by understanding analytics). How to implement a promotional calendar in your digital marketing.
Promotional Calendar Worksheet, Promotional Asset Worksheet