Introduction to Marketing Automation
and how it can help your business
It can be difficult to balance everything you need to do while also making sure your marketing is hitting the right audience, at the right time, with the right message, to successfully generate new business. That’s why we’ve seen many companies turn to marketing automation. In this workshop, we’ll cover marketing automation basics, available tools and how it can save you time and money in your local business.
What Will I Learn:
What is marketing automation? How can businesses use marketing automation? Clerical automation. Social media automation. Email and marketing automation. Sales automation. Different platforms for different goals. 3 most common automations for local businesses. A roadmap on how to set up automations. How to get staff buy-in when launching new automation systems.
Laptop, Email marketing platform
Automation roadmap worksheet, Fill-in-the-blank email automation planner