December 30


Create a Customer Avatar to Reach Your Ideal Customer

By Pete Rakozy


Our easy-to-use worksheet will help you identify and better understand your target audience’s goals, motivations, and turn-offs

In this workshop, you’ll create a Customer Avatar Worksheet (a one-page document that has everything you need to know about your best customers). This will give you a better understanding of who your ideal customers are and the best avenues to reach them, all while reducing the amount of guesswork.

Experience Level: Beginners/Intermediate
Length: 60 minutes
Price: FREE

What Will I Learn?

  • Understand the objective of creating a customer avatar. 
  • Define who you want to attract to your business.
  • Name your customer avatar.
  • Understand your avatar’s goals and values.
  •  Gather your avatar’s sources of information.
  • Know your avatar’s challenges and pain points.
  • Determine your avatar’s objections and roles. Fill in your avatar’s personal information. Find out more details about your avatar.
  • Update your avatar.


Customer Avatar Worksheet

Areas of Focus:



  • Email service provider

Interested in holding this workshop topic?

Get in touch with a team member today by filling out the form below or scheduling a discovery call.

About Pete Rakozy

Wisconsin farm boy through and through moved to the "big" city of Eagle Mountain, Utah to help businesses break free of their reliance on marketing agencies by building their own quality internal marketing team that doesn't cost them an arm and a leg.

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