How to execute this growth tip
Create an account using one of the tools below to build landing pages or to create alternate versions of your website and funnel pages for testing.
Make a list of the long and complex pages on your website or in your funnels. Rank them by conversion rate and pick the top performers and the worst performers to initiate your test.
Often it's best to start at the extremes and test those first to get big lifts, versus the middle-of-the-road pages.
Design simpler variations of those pages. Set them live. Be sure to track the conversion rates of the control page (the page you didn't change) against the new variations.
Run the live site for at least a week and then review the data to see which is the winner (most click throughs, most downloads, etc., whatever you conversion metric of choice was).
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