How to execute this growth tip
Get into your customers' shoes and really think about their problem they want solved and why. Think about how your product solves this, and what is the fastest way you can get them to that "ah-ha" moment where they realize they can't live without your product. Document the steps to the "ah-ha" moment with as many details as possible.
Write up a script that for your product demo. Start basic, just explaining the problem the customer is facing, followed by the end result and the step-by-step process for how your product helps them get there.
Remember, people don't buy products, they buy the transformation the product provides (e.g., new fancy car = elevated status among friends).
Then practice the demo 3-5 times before recording.
Use one of the tools below to record your demo. No need for fancy titles, intros, or transitions, just hit record and work your script. You can pretty it up later to see if that improves conversions.
Of the tools below, I recommend Useloom.com. It lets you record your screen and your face (people buy from humans not companies), which is a nice touch. You also get alerts when people watch it. You can embed it in emails, and people watching can even interact, leave comments, questions, or emoji reactions. All great ways to collect feedback on your demo for future versions.
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