How to execute this growth tip
Think about the story your customer tells themself about their problem. We use a tool called the BrandScript (by StoryBrand) to map this out. Every story begins with a character (your customer) who has a problem then meets a guide (you), who shows them a plan to solve their problem. That character is then called to act on that problem with your solution, which will either result in success if they follow your plan, or failure if they don't.
Begin the actual production of your video. Video can be expensive, so try doing it yourself with iMovie. Then as your customer base grows, hire some videographers to shoot it for you. Depending on what you offer, you may be able to work out a trade with a videographer as well.
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