How to execute this growth tip
Map out the customer journey of your ideal customer. How do they find about their problem? What do they call it? What steps do they take to try and solve it? What new problems arise once that problem is solved? What information do they need to be successful? At what point of time do they need that information? Map this all out on a whiteboard and look to identify the triggers that instigate action.
Review one of the tools below and decide which one will work best for you. We've used a lot of tools and recommend ActiveCampaign for you marketing automation platform of choice. Set up an account and spend time learning how to use it. ActiveCampaign has great online training and in larger cities they set up "Study Halls" where you can get in person training for cheap.
Use the customer journey you mapped out to create messaging triggered by you customers actions. For example, if they visit the pricing page three times, send them an email asking them what questions they have about pricing, along with some "secret" pricing options you offer only to insiders.
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