How to execute this growth tip
Review your list of customers and pick out the top 10 you know are raving fans or have had amazing results with your product or service. Select a medium to present testimonial (video, text, blog post, case study, etc.). Feel free to ask the customer which they would prefer since some people are super camera shy but would instead love to do a podcast recording.
Create your outline for the case study/testimonial. Great case studies typically lead with a hook, open with the problem, tell the story of how the problem was solved, and list metrics showing results. The more story telling you do, the more engaging and believable it will be. In other words, don't write this like a Harvard case study. Ask your customer to review the outline and to provide feedback, details, and approval.
Write up the final draft and post it live to your website. Then promote it. Email it to your list. Publish it on social media. Give it to your sales team to use.
PRO TIP: Do a phone interview with your customer instead of asking them to write a testimonial. Writing is hard and most people are just too busy to write up a testimonial, but they will take 5-10 minutes to talk to you about their experience which you can then transcribe and convert into a case study. As a bonus, you have sound bites you can use as well! If you recorded the call, say via Zoom, you can use the video snippets too! Be sure to get permission from your customer first.
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