Growth Tip #24: The Tell Your Brand Story, Sell More Products Method

Story telling is story selling. It’s true because it rhymes. 😉
But seriously, stories have a way of engaging our brain like no other method of communication. Movies allow us to shut off our brain, escape, and get emotionally invested in fictional characters. Think about the last time you went to a movie. The good movies keep you captivated and the bad ones bore you.
The same is true with business. A good story can lead a potential customer to choose you over the competition, where as a bad story will bore them and they’ll forget about you.
Nowadays you have so many channels through which to share your story. Facebook, YouTube, Snapchat, Vimeo, Instagram, TikTok, and more have made it super easy to share the story of your business with the whole world. As a business owner, it’s critical you take time to clarify your story in a way that compels people to listen and take action. It helps you cut through the noise of the marketplace, connect with ideal customers’ hearts, and motivate people to action. It helps you build a reputation, and most importantly, helps customers understand what you do, why they should care, and how to buy your product or service.
Story telling builds trust and trust is needed to run a business. At the end of the day, your business is only as good as the story it tells. So what story is your business telling?

How to execute this growth tip


Block out 3-4 hours one day to work on your business story. What prompted you to start the business? Who helped you? What did you feel along the way? What obstacles did you run into? How did you over come them? What epiphanies did you have that led to where you are now? Brain dump this all down onto paper and create an initial outline.


How a story is told is just as important as what is being told, so pick the medium you want to use to convey your story. Some companies create a high production video explaining the path from idea to execution. Some create infographic timelines. Others like to have the owner jump on and tell the story while walking in the park. Use what you know about your customers to pick the medium they consume most and start there. What's important is that you write it up and put it out there. You can always make it fancy later.


Publish your story on your website and promote it through the channels of your choice.

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