How to execute this growth tip
Block out 3-4 hours one day to work on your business story. What prompted you to start the business? Who helped you? What did you feel along the way? What obstacles did you run into? How did you over come them? What epiphanies did you have that led to where you are now? Brain dump this all down onto paper and create an initial outline.
How a story is told is just as important as what is being told, so pick the medium you want to use to convey your story. Some companies create a high production video explaining the path from idea to execution. Some create infographic timelines. Others like to have the owner jump on and tell the story while walking in the park. Use what you know about your customers to pick the medium they consume most and start there. What's important is that you write it up and put it out there. You can always make it fancy later.
Publish your story on your website and promote it through the channels of your choice.
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