Growth Tip #25: The Responsive Design Conversion Strategy

This one seems like a no brainer, but I’m still surprised by how many businesses either don’t have a website, or if they do, it’s still rocking that early 2000s flashy style that everyone hates.
A website is your 24/7 sales person! You wouldn’t let your sales person meet a potential customer all ugly, smelly, and in bad fitting clothes, so why let your website be the digital equivalent?
With the rise of cell phones, a mobile responsive website is a must. Google will actually push your website down in the search results if it’s not mobile friendly. They even went so far as to make it a requirement several years back, forcing businesses to update or else.
Big G aside, a smart business owner does everything in their power to make it as easy as possible for their customer to buy from them. Nowadays the customer has already done their research and is about 80% down the sales process before they ever talk to a sales rep. This means your site needs to be fast loading, easy to read and navigate, and super mobile-friendly. Current mobile browsing habits reveal you have less than 6 seconds to capture the attention of a website visitor, less if your site takes more than two seconds to load.
So if you haven’t gotten with the times yet and made drastic changes to your website in order to cater to the mobile habits of your website visitors, it’s time to do so today! You can’t afford not to! Get that website mobile friendly ASAP!

How to execute this growth tip


If you're not sure what "mobile friendly" or "responsive design" means then take a gander at the recommended resources below first.


Put together a plan for launching an updated version of your website that loads fast on mobile and is easy to view and navigate. If you can't afford to hire a designer and developer to create a website, you can go the DIY route. There are plenty of platforms like Shopify, Square, WordPress, and Weebly that offer out-of-the-box templates that, with some customizing, allow you to have a mobile friendly website, even if the design isn't jaw-dropping amazing. (The goal is always to get the function launched first. Design can come later.)

Calendar your plan and pick an official launch date for the updated site.


If you have an internal development team, work with them to get the site updated. Or do it yourself with some self-guided training, hire a freelancer, or bug that relative of yours who codes and owes you a favor. 😉 Get the changes made and launch the updated version of the site.

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