How to execute this growth tip
Look at your customer base you have right now. Who is your ideal customer? Do some research and put together a profile of that ideal customer. What are their challenges? Pain points? Interests? Hobbies? Demographics? Heroes, etc. Then pick a topic that would interest them. That topic should cater exclusively to that customer avatar. Get as specific as possible. Remember the example above? Don't just write for all the mom's of the world, write for YOUR mom (aka your ideal customer).
Once you've picked your topic, write your blog post. Use a tool like Buzzsumo to find related influencers who have also created content around that same topic who might be willing to share your post with their followers once you push it live on your site.
Publish and promote! Start by emailing the list of influencers you found earlier and asking them to share your post with their readers. Then share to your social sites to blast the good message.
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