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Growth Tip #7: The Lean Homepage A/B Test

Your homepage is the most important page on your website. It’s the hub visitors will use to get around and the most visited page on your site. Therefore, it should be on the top of your priority list to test and optimize at least quarterly, if not monthly.
 
Over the last 550+ websites I helped build, I noticed most business owners would build the site, launch it, and never touch it again, only to come back and complain their site isn’t performing well. To this I’d ask, “Are you driving traffic to it and A/B testing page layouts?” And their response would always be, “nope”.
 
As a business owner in an early stage business, it’s common that you’re super busy and can easily fall into the trap of thinking that once your site is built, you don’t need to touch it for a while. But if your business relies heavily on your website to sell goods or generate leads (which, let’s be honest, that’s all businesses today), you can’t afford to ignore your website, especially the homepage.
 
Smart business owners, like you, take time to learn about the people who visit their website, so they can figure out what influences their decision to buy or not.
 
Below we’ve listed cheap or free tools to help you A/B test your homepage (and other important pages) so you can stop wasting money and start making it.

How to execute this growth tip

1.

Pick one or two areas on your homepage to test. I recommend starting at the top of the page and working down. Start with headlines, call to action buttons, images, etc.


Make sure to not just change things willy nilly. Write down why you think this change should happen and what you expect to happen as a result.

2.

Pick one of the recommended tools below and build out individual A/B experiments for each area of the website you want to test.


All recommended tools have great resources on how to set them up, modify them, etc. You can also hire out some of this to Fiverr.com for cheap.

3.

Set live your variations and let them run for at least 7 days to get a full range of interactions. Ideally you want at least 1000 visitors to your test page. If you're below 1000, consider running paid traffic or email campaigns to increase your number of visitors. 


The more visitors, the more accurate your data will be and the more useful the learnings. Once complete, review your results. Compare them against what you expected to happen and make notes of what worked and didn't work, and adjust future tests.


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