January 29

0 comments

Growth Tip #27: The FREE EBook Resource

By Pete Rakozy

Growth Tips

As a business owner you have lots of experience and knowledge on a particular subject, industry, or type of product. Sharing that expertise is what gives people the confidence that you know what you’re talking about and as a result eventually buy from you.
 
It’s very likely that you’ve been sharing this knowledge with customers, teammates, at networking events, though emails, one-to-one conversations or even some of your blog post. Have you ever thought about organizing all that expertise and information into an ebook or other type of downloadable resource?
 
Creating a digital book, guide, cheat sheet or other useful resource is a great way to spread the word about your business, become an industry influencer, and grow your email list, which the bigger your list, the more money you’ll make.

How to execute this growth tip

1.

Think about the most common questions you answer from your employees, customers, or other related people. Pick two or three topics that show up the most frequently. Do some keyword research and look at your blog analytics to confirm that there is also is a need from people wanting to learn about any of those topics. Narrow it down to one idea and pick a title. Don't get too hung up on it. Now create your book outline.

2.

Create a simple opt-in form on your website that allows people to get the book in exchange for their email address. Explain you'll send them a link to download as soon as the book is finished. Then promote the book and collect as many email addresses from interested people as possible.

3.

Write your book! Feel free to share chapters along the way with your email list to get their feedback and input. When the book is ready, hire out some freelancers to design and layout the book and graphics. When it's ready, send it out to your subscribers and promote the binding off that sucker!


PRO TIP:  If you decide to create a physical book, try the "Free Shipping" strategy. Give away the book for free and only charge a flat fee for shipping (ie. 5-10 bucks). That covers the cost of your book, shipping and usually leaves a few dollars left over to pay for any paid ads you used to promote the book. Often you can even make a few bucks profit off the shipping portion allow you to acquire customers at a profit!


FREE: Get 107+ Growth Ideas to explode your business!

Subscribe to get over 117 growth experiments you can run on your business to get it to double, triple, or 10x in 12 months or less.

Pete Rakozy

Follow me here

About the Author

You might also like

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Direct Your Visitors to a Clear Action at the Bottom of the Page

>