How to execute this growth tip
Create accounts on Crazy Egg and UserTesting. Crazy Egg is a tool that allows you to track “hot zones” on your site (i.e. heat maps that illustrate what people click on and what they ignore). UserTesting connects you with people who visit and explore your website and give you feedback on what makes sense, what’s confusing, etc. And be sure you have integrated Google Analytics in your site. This will give you data on each page of your site, and it’s free.
Use the tools to collect data about your website. Remember: your goal is to determine if there any any changes you can make that can help boost conversions. Are there pages on your site that have high bounce rates (visitors are leaving after 30 seconds) or do you have sites that are getting highly trafficked from visitors in a certain country?
Interpret results and make any necessary changes to your website in order to attempt to influence your visitors and boost conversions. Such as, if you have certain blog posts that are getting highly trafficked, boost them! Create spin off posts or have links there to get visitors further into your site.
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