How to execute this growth tip
Pick one or two areas on your homepage to test. I recommend starting at the top of the page and working down. Start with headlines, call to action buttons, images, etc.
Make sure to not just change things willy nilly. Write down why you think this change should happen and what you expect to happen as a result.
Pick one of the recommended tools below and build out individual A/B experiments for each area of the website you want to test.
All recommended tools have great resources on how to set them up, modify them, etc. You can also hire out some of this to Fiverr.com for cheap.
Set live your variations and let them run for at least 7 days to get a full range of interactions. Ideally you want at least 1000 visitors to your test page. If you're below 1000, consider running paid traffic or email campaigns to increase your number of visitors.
The more visitors, the more accurate your data will be and the more useful the learnings. Once complete, review your results. Compare them against what you expected to happen and make notes of what worked and didn't work, and adjust future tests.
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