December 17


Growth Tip #8: The Quick Feedback Request

By Pete Rakozy

Growth Tips

When it comes to feedback, nothing beats face-to-face selling. Reading tone, body language, word usage, etc, tells you a TON about how your prospective customer is receiving your sales message, allowing you to adjust in real time.

However, the downside to face-to-face sales is scaling – you just can’t do it affordably.

We don’t have that luxury online, so we have to use other tactics to get feedback from customers and prospects. There are so many ways we can ask website visitors to give us feedback so we can improve their experience and reduce their objections to buying.

And implementing them is easy.

How to execute this growth tip


Brainstorm a list of answers you'd like to get from your visitors. Then craft short, punchy, easy to answer questions to get that information.

For example, maybe they add an item to their cart but don't check out. You would ask them, "Was there something that prevented you from checking out?"

Write all these questions down in a document and then pick which website pages would go best with each.


Create an account with one or all of the tools below. Once set up, start creating ways to get feedback. Hotjar has pop-up questions, emoji feedback, net promotor score feedback, and more, all of which can be set up in under 10 minutes.


Let your feedback forms run for at least 7 days, 30 if you have a low traffic site, then review the responses.

Look for trends and patterns in your feedback and decide which items you should change and which to ignore.

NOTE: Not all customer feedback is good feedback, so use your judgement to determine which is useful and which was left by a person who wouldn't ever be happy, even if he/she won the lottery, married a super model, and was awarded the Nobel Peace Prize in the same day. 

BONUS: Drift is a chatbot tool that lets you automate feedback collection using a robot that simulates human conversation. It works like a charm. The best part is a real human can jump in at any time and continue the conversation to get even better feedback.

About Pete Rakozy

Wisconsin farm boy through and through moved to the "big" city of Eagle Mountain, Utah to help businesses break free of their reliance on marketing agencies by building their own quality internal marketing team that doesn't cost them an arm and a leg.

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