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Customers have all the power now when it comes to buying decisions. They are only a few taps away from your latest reviews, content, or competitors. With so much choice, it's the brands that "date" there customers through carefully crafted and sequenced emails and landing pages that a perfect stranger becomes a customer and then a raving fan. This whole process is also called a funnel but we like to refer to it as a Customer Value Journey.
Why? Because each step the consumer takes to solving their problem is one in which we want to add value. This journey to solving their problem is where we stand out from the competition by helping the customer make bigger and bigger steps and commitments toward our solution to their problem.
This funnel, when built right can become a predictable sales system for your company. Input one dollar in marketing spend and get two back. That's the goal with each funnel.
Your pickup line - Classy and clear
If you confuse your potential customers they won't buy, no matter how amazing your product or service is. Using the StoryBrand seven part messaging framework we can help you simplify even the most complex messages.
Kinda like First Impressions - Dress to impress
Most businesses create a website for them. It's the colors and copy they like. The website screams "We built this for us!" Websites that work are built for the customer with customer input. Did you ask your customers for help in building a site they can use?
Kinda like: "What's your number?"
This is a piece of content that delivers tons of value in exchange for a name and email. It helps a prospect solve a small pain they are experiencing. Think of it like the first date!
Kinda like follow up text, calls, flirting, etc.
After the lead generating PDF is downloaded you need to continue to "date" the prospect by adding more value through short, useful emails.
Kinda like, "Want to get coffee?"
This is a low cost high value item that turns the prospect into a customer. Once the customer has spent even 1 dollar with you the relationship has changed and they are 10x more likely to buy from you again.
Kinda like: "Dinner Friday Night?
This is your flagship service or product. The thing you do super well. If your offer sucks, no amount of marketing will fix it. But since we only work with those who've made $1 million in revenue or more, you product doesn't suck.
Kinda like: "Will you marry me?
Two purchases means you have a true customer. The relationship is off to a solid start. Each purchase after this nets you more profit without greatly increasing cost.
Kinda like: (Flowers, Date night, Love notes
THE MOST IMPORTANT STEP. If you don't want your customers to "divorce" you got to keep dating them. Use emails, social media, chat bots, whatever to continue to introduce more value to your customer and keep that relationship healthy!
We had a client whose website didn't quite tell the true story of who they were or why they do they what they do. [SiteSmash] dug one question after another until eventually, we had successfully mapped the true, simple story of the entire company's reason for being. It was so simple, and every one us could get behind it 100%. I remember looking around and seeing in everyone's eyes the "how have we not figured this out before" look. After that, it was built, launched, quick and we're happy
Pete Rakozy is meticulous in guiding CEObuilder through the development of a marketing plan that produces new clients--and helps retain the clients that we have.
Founders & CEOs
Running a business is hard enough without also having to worry about marketing, so let us worry about it.
VP of Sales
Cold calling and emails may be super fun but closing more deals from better leads is even more fun. Let us help!
With so much on their plate they don't have time to build funnels. We help them convert their goals into reality.
The goal of this call is for us to see if we're a good fit and to talk about your business goals.
We'll work together to create a marketing funnel that will help you double your revenue in 12 months or less.
Once the funnel is up and running, you'll see an increase in leads and sales. Over time your profit margin will grow as well!