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February 18

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Roofing Growth Tip #33: The Free Helpful Tool That Converts

By Pete Rakozy

How To Grow a Roofing Company

If you’ve been reading these growth tips long enough you know that our whole goal is to map out the customer value journey first then use these tips to help each visitor progress down that journey.

As they do they develop a deeper relationship with your brand and business.

Along the process if you help your customers solve ever increasingly complex problems you get them to care more about you.

By creating an original interactive tool that solves a specific tool for your customer, you can do that and win life long customers.

How to execute this roofing growth tip

1.

In order to decide what type of tool you want to make your need to answer four questions first. 

  1. How will this tool help my customer?
  2. Does this tool have SEO value?
  3. How much will it cost me to build this tool?
  4. Will this allow me to build my email list and nurture my relationship with that potential customer?
2.

Now go to work building your tool. Remember to keep it simple. It doesn't need to take years to develop, it just has to solve a specific problem. Ideally create something that doesn't require a developer, like a Word Template, Excel Tool, a cheat sheet, reference charts, even a quiz or calculator (like the one I just used to calculate how much paint I would need to paint my bedroom walls).

3.

Decide where you are going to host your tool. Will it live on your website, Google Drive, or someplace else. For simple tools like checklist, cheat sheets, calendars, and guides, create a simple landing page or post and write all sorts of SEO optimized copy selling the benefits of the tool  and then make it search engine friendly.


Remember never to sacrifice human experience for search engine results. Don't forget to automate delivery of your tool with ActiveCampaign or another program.

Pete Rakozy

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About the Author

Hi! I've been helping businesses grow for 11 years. I've helped over 1000 businesses upgrade their marketing, website, and most of all revenue! (because come on...most marketers can't spell ROI but we do). I grew up on a farm raising pigs, cows, and chickens in Wisconsin (God's country), yep you betcha! Ope! Tell your folks I says hi! Love to fish, hunt, and explore the outdoors. Not a fan of traveling much after being deported twice from the UK but that's a story for another time... I'm a closet nerd who loves all things Legend of Zelda, Spider-man, and Lord of the Rings. I'm blessed to be married to my lovely wife Lindsey and have two labs Rona (red) and Taka (Black).

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