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March 6

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Roofing Growth Tip #36: The Upsell Email

By Pete Rakozy

How To Grow a Roofing Company

I had a sales coach tell me that you can sell your service/product all day long but if you don't ask the prospect to buy, they never will.

After all your sales copy, email promotion, ad retargeting, and persuasive marketing maneuvering, sometimes the only thing left to do is ask them to buy. 

To send an upsell email that gets people to buy, you need to do it in a way that convinces people you want to help without coming off like a sleazy car salesman.

The best way to do this is to set up the correct context and clearly communicate how they should buy.

How to execute this roofing growth tip

1.

Take a look at the example upsell emails below. The goal is to add value with the upsell, not sell them something completely unrelated. After reviewing, pick which type of upsell you'll send.

2.

Jump into your email tool (like ActiveCampaign) and create a segment of customers who have previously purchased. Segment them by what they purchased and then craft an upsell offer for each segment. Keep it simple at first and just focus on one segment, but if you've got the time, add more.

3.

Send out your email! 

Pete Rakozy

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About the Author

Hi! I've been helping businesses grow for 11 years. I've helped over 1000 businesses upgrade their marketing, website, and most of all revenue! (because come on...most marketers can't spell ROI but we do). I grew up on a farm raising pigs, cows, and chickens in Wisconsin (God's country), yep you betcha! Ope! Tell your folks I says hi! Love to fish, hunt, and explore the outdoors. Not a fan of traveling much after being deported twice from the UK but that's a story for another time... I'm a closet nerd who loves all things Legend of Zelda, Spider-man, and Lord of the Rings. I'm blessed to be married to my lovely wife Lindsey and have two labs Rona (red) and Taka (Black).

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