March 4

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Roofing Growth Tip #35: The Social Integration Technique

By Pete Rakozy

How To Grow a Roofing Company

Love it or hate it, you can't afford to ignore social media sites. People are more connected today than ever thanks to platforms like LinkedIn, Facebook, Instagram, and more.

In order to launch and grow your business, you have to participate in these social communities.

If you want to really stand out from competitors and boost conversion you need to integrate social media into your website.

Social integration makes it easy for these social communities to continue their conversations on your website and easily share your content about your products with their communities. 

How to execute this roofing growth tip


Types of social integration can be social share buttons, comment section integration with Facebook, click to tweet, and more. With that in mind, take a look at your website and look for places where you can add share buttons, click to tweets, social logins options, and more. Make notes of those pages and locations in a spreadsheet.


Review and pick one of the tools below and decide which ones you'd like to use. Some are super easy to add, like installing a plugin on a WordPress site. Others may require developer help from Fiverr or Upwork.


After installing, encourage visitors to use social sharing features. Create a banner or pop up letting them know you've made it easy to share. Ask visitors questions and to leave comments about your content and products. Then sit back and watch your social traffic climb (but not for too long, you've got more work to do with the next growth tip!).

Pete Rakozy

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About the Author

Hi! I've been helping businesses grow for 11 years. I've helped over 1000 businesses upgrade their marketing, website, and most of all revenue! (because come on...most marketers can't spell ROI but we do). I grew up on a farm raising pigs, cows, and chickens in Wisconsin (God's country), yep you betcha! Ope! Tell your folks I says hi! Love to fish, hunt, and explore the outdoors. Not a fan of traveling much after being deported twice from the UK but that's a story for another time... I'm a closet nerd who loves all things Legend of Zelda, Spider-man, and Lord of the Rings. I'm blessed to be married to my lovely wife Lindsey and have two labs Rona (red) and Taka (Black).

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