2020 Workshop Resources

Workshops are held at the Orem Small Business Development Center 
815 West 1250 South Orem, UT 84058

Customer Value Optimization: How to build an unstoppable business

1/14/20 6:00-8:00 pm

Learn how to create a system that works to efficiently and repeatedly attract new prospects, convert them into customers and get the maximum profit out of them. This is the same system used by Starbucks and McDonalds to corner the coffee and hamburger markets. It's how Amazon dominates ecommerce. It's how Best Buy, Beachbody, and Sports illustrated have become household names. And now you too can learn the science and secrets used by these giants and apply them to your business (yes it works for businesses large and small).

What will you learn:

  • How to turn strangers into raving fans The Big Funnel five (miss one of these and you'll experience a 90% failure rate)
  • What metrics should I measure (and which to ignore)?
  • Who on my team needs to learn and master this (to avoid paying agencies forever)?

What you'll get:

  • The best growth formula ever
  • A proven plan for growing your business
  • The Customer Avatar Worksheet
  • The Before & After Grid Worksheet
  • The Customer Value Journey Worksheet

Download the Workshop Resources

How to Build a Promotional Gameplan to increase cash flow profitably and predictably

1/30/20 6:00-8:00 pm

Until I sat down and planned out when and what I was going to promote, cashflow to my business was almost as predictable as the weather. In other words, it wasn't. Your promotional calendar is your week by week playbook for communicating to your customers the right offers at the right time to the right segment of customers. Without it, you're cashflow will be chaos as best. Your promotional calendar is your roadmap for customer communication and a great way to help you structure your workflow in the office. This training will cover the importance of a promotional plan, an overview of promotions, as well as how to create, track, and improve on your own promotional gameplan.

What will you learn:

  • Build a promotional calendar that roadmaps your customer communication to keep it consistent across all channels and media
  • Develop a sense of how your money will flow into your business over time by using your promotional calendar to make realistic predictions about how much revenue your business will see week to week

Workshop Resources:

  • Promotion Tracking Template (GSheet)
  • Sample Marketing Asset List

Download the Workshop Resources

Review & Reputation Management: Learn how to grow your online reviews!

2/11/20 6:00-8:00 pm

​Your reputation is what you say about yourself and what others say about you. Every day, customers are talking about your business on websites like TripAdvisor, Google Maps, Facebook, blogs and elsewhere, and this chatter has a direct impact on your revenue — it’s time you join the conversation.

What will you learn:

  • • What is online reputation management?
  • Why managing your online reputation is so important.
  • The four pillars of online reputation management.
  • Benchmarking yourself against your competitors.
  •  How reputation management affects your search engine rankings.
  • Online reputation etiquette and smart time management techniques.
  • Free and paid tools that help you to manage your online reputation.

Workshop Resources:

  • Competitor Tracking
  • Slides
  • Review Workflow
  • and more!

Download the Workshop Resources

The Ins and Outs of Google My Business

2/20/20 6:00-8:00 pm

Together we’ll walk through setting up the platform and go through key tactics to get more views If you’re a local business then maintaining local SEO and online reputation are a must. And Google My Business is a great place to start. Every day people are searching Google for businesses like yours and you want to put your best effort forward to ensure that you are showing up in those search results. Join us for this training to learn how to set up your GMB listing and the ins and outs of the platform. 

Requirement- Bring a Laptop

What will you learn:

  • Create an account and claim your business
  • Why verifying your business is important
  • Tips on optimizing your listing
  • Overview of the GMB app
  • Knowing the difference between Google My Business, Google Places, and Google+
  • Creating a GMB posting schedule

Download the Workshop Resources