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Paid advertising delivers fewer results at a higher cost every year. There is a new and better way to grow! It’s called organic customer attraction through Customer-Centric Inbound Marketing
Inbound Marketing is attracting customer through relevant and helpful content that adds value at every stage in your customer’s research and buying journey. Customers find you through channels like blogs, search engines, and social media.
The buyer’s journey starts when a prospect has a struggle, task or problem that sends them to the internet in search of a solution. Inbound marketing starts the moment they hit enter and search listings show up. Your content there, when focused on your customer’s problems and not your solution, will naturally attract them to your solution.
Unlike outbound marketing (cold calls, email spam, popups, etc.) inbound marketing does not need to fight for potential customers. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospect, build trust and credibility, and grow your business.
Inbound marketing uses all of the tools above to attract, not interrupt, high-quality customers to your business.
The way your customer shops has changed. The whole way of how people communicate what they expect from your business has changed, but most businesses keep doing the same thing that worked for them 5, 10 even 20 years ago. Should you change with your customers?
Inbound does just that. It continues to help business adapt to fast-changing needs- not just with marketing but the whole customer experience. Let’s look at the four phases of Inbound Marketing.
Avoid companies that say they can get you traffic. Woof! What good is 1000 visitors a day if they are all the wrong type of visitor! You want people who are most likely to become leads and happy customers. You do this by creating and providing relevant valuable content at the right time when they are searching for it.
Now that you have website visitors, convert them into leads by opening a conversation with them in whatever way works best for them. This could be done with a form, meeting, chat message, etc. Then answer their questions, provide them with guides and content helpful to each type of customer. This deepens the relationships with them and your brand.
Now that they are leads you need to transform that lead into a customer. How? Not every lead is ready to close. Using the right sales tools will help you make sure you’re spending the right time with the right lead.
The goal is about providing a helpful remarkable experience for your customers. They expect it and if your business provides it, they will be delighted. Delighted customers stay with you longer, buy more and refer friends and family. The tell the world for free how amazing you are, bring more leads.
