What is Inbound Marketing?
Less shouting, more helping.
Inbound Marketing is attracting customer through relevant and helpful content that adds value at every stage in your customer’s research and buying journey. Customers find you through channels like blogs, search engines, and social media.
The buyer’s journey starts when a prospect has a struggle, task or problem that sends them to the internet in search of a solution. Inbound marketing starts the moment they hit enter and search listings show up. Your content there, when focused on your customer’s problems and not your solution, will naturally attract them to your solution.
Unlike outbound marketing (cold calls, email spam, popups, etc.) inbound marketing does not need to fight for potential customers. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospect, build trust and credibility, and grow your business.