“This is a story all about how my life got flipped, turned upside down.” – The Fresh Prince
Back in 2015—so long ago—Pete and I were heading up the development team at Sebo Marketing. We’d been doing it for about two years and felt like we were finally starting to figure things out.
Our awesome boss, Bruce, was a marketing guy. He let us build websites because he needed something to market, but it wasn’t really his passion.
Of course, you’d have to ask him, but I think that’s one of the main factors in his decision to approach Pete and me about spinning off as a separate company.
In September 2015, we split from Sebo Marketing and became Sebo Development. It was a crazy adventure for us. We had to learn how to run a business while at the same time doing all of the work in the business.
There were some bumps along the way and, while we still don’t have everything figured out, we feel like we are well on our way.
Around September 2016, we added a new partner to the company. Greg Williams was running his own business doing video. We had worked with him on a few projects. The more we worked together, the more we realized how much our goals and values aligned. He also had skills that we knew would really enhance our product and service offerings.
Even before we split from Sebo Marketing, we knew this was something that needed to happen for a number of reasons.
Existing as a completely separate company and still using the Sebo brand created a bit of confusion.
Sebo Marketing had been around for a number of years and many people in the community knew Bruce. This was a bit of a two-edged sword. On one hand, since we were piggy-backing off of the Sebo brand, we had immediate recognition with many people. On the other hand, there was always a little asterisk next to our name every time we introduced ourselves.
At every networking event someone would say, “Oh I know Bruce, you guys are with him?” Then we’d have to explain this entire tale. Even though the split was Bruce’s idea and we are still on the best of terms, it always felt a little strange.
The confusion was especially apparent when it came to our clients. We’ve had clients show up to our office looking for people from Sebo Marketing.
We loved our time at Sebo Marketing and we’ll be forever grateful to Bruce for all that we learned from him. But Sebo Marketing was his dream and we had dreams of our own. We needed to make our own path and we wanted something we could rally behind.
We’ve never been ones to play it safe. We knew when we were thinking about rebranding that we wanted something that was different and impactful. SiteSmash was just that. We feel like it’s just the perfect fusion of edgy and professional. It’s a great brand for our personalities. We can build world class websites while talking about superheroes and comic books.
And that’s pretty much it. I’ve glossed over a lot of the details but hit all of the important points. We’ve come a long way in a short time and we’re excited to see where the coming years take us.